Άργησε να κάνει το ‘άνοιγμα’ αλλά μια έρευνα της ιδιοκτησίας της NPD, In-Stat λέει θετικά για το μέλλον…
Σύμφωνα με την εταιρία και τα νούμερα της 63 εκατομμύρια άτομα είναι ενεργά σε βιντεοκλήσεις το 2010 αλλά το 2015 θα έχουμε μια εκρηκτική εικόνα με 380 εκατομμύρια σε μια αρένα που έχει παραμείνει “αδρανής” αλλά το 2011 όπως λέει η αναλυτής της In-Stat Amy Cravens σε δήλωση, θα έχει άλλη εικόνα. Τα PC βέβαια είναι αυτά που θα παραμείνουν η βασική πλατφόρμα για βίντεοκλήσεις αλλά με τα smartphones, tablet και τις τηλεοράσεις να έχουν την δυνατότητα πλέον καταλαβαίνεται από που θα έρθει το… μπαμ.
Η συνδεσιμότητα πάντως είναι το ‘κλειδί’ και οι smartphone-based βιντεοκλήσεις έχουν ζήτημα με τις συνδέσεις. Στις ΗΠΑ τα 4ης γενιάς 4G LTE δίκτυα θα βελτιώσουν την κατάσταση.
Αναλυτικά όπως μας μεταφέρει το BGR την ανάλυση:
Video Calling to Surpass 380 Million Active Users by 2015, Says NPD In-Stat
SCOTTSDALE, Ariz., November 29, 2011—Video calling is a communication service that has become fairly common in the PC market but has recently expanded to other screens, including mobile devices and TVs. While many of the players cross over between screen-types, the dynamics in each market are quite unique. Still, all are expected to experience significant growth. New NPD In-Stat (www.instat.com) research forecasts the total number of active video calling users will surpass 380 million in 2015, a monumental increase from 63 million in 2010.
“While the mobile arena is relatively nascent, it has fueled much of the growth in usage over the course of 2011,” according to Amy Cravens, Senior Analyst. “The entry of players with significant market presence has been critical in pushing mass adoption in mobile video calling. Currently, the living room market is still quite small; however, In-Stat expects to see significant developments in this market in the coming years.”
Key analysis includes:
PC video calling will continue to account for the majority of video calling minutes throughout the forecast period.
Skype is the market leader in video calling solutions across screen types: PC, mobile, and TV.
Integration with other applications, particularly social networking, will be a significant market driver.
Active usage rates vary significantly across screen types.
New NPD In-Stat research, Video Calling Across Screen Types: PC, Mobile, and Living Room (#IN1105253MCM), provides an end-to-end review of the video calling market from screen type through end-user survey results of usage data. In addition, this latest research provides the following:
Consumer usage patterns by screen type including adoption, frequency, and duration of call
Relevance of distribution models by screen type and significant relationships
Analysis of market drivers and barriers
Impact of other communication applications, such as social networking,
Forecast of active users and minutes of usage by screen type and region
Profile of leading and emerging video calling providers including, AOL AV, Apple FaceTime, fring, Google Chat and Hangouts, Microsoft Kinect, ooVoo, Raketu, Skype, and Tango.