Και συγκεκριμένα το “red dot award: product design 2012” για τον “functional yet emotional design.”
Σίγουρα από τις πιο πετυχημένες αλλαγές σε ένα ιconic σχέδιο…
Στο επίσημο δελτίο ακούμε:
Integral to the Porsche design DNA in the case of the 911 is the steeply rear-sloping roofline, the flat, stretched silhouette, exciting surfaces, the air intake instead of a radiator grille, a downward tapering rear window, pronounced shoulders, the visible tailpipes, and of course the ignition lock, which has always been on the left of the steering wheel in a Porsche.
The 100 millimeter longer wheelbase and reduced height combined with the up to 20-inch wheels underpin an even more athletic appearance. In the passenger compartment, the driver is now even more closely integrated with the cockpit thanks to the raked centre console with the high-mounted shift lever or gear selector located especially close to the steering wheel in typical motorsport fashion.
What Porsche is demonstrating yet again with the 911 Carrera is that outstanding design quality is more than just look and feel and functionality – the design’s unmistakable identity makes it the ambassador of the sports car brand.
This prize also pays tribute to the life’s work and achievements of Professor Ferdinand Alexander Porsche, who died in Salzburg on 5 April 2012 at the age of 76. As the creator of the Porsche 911, he established a design culture at Porsche that has shaped the Stuttgart sports cars to this very day. His philosophy of good design is an important legacy that the company will continue to honour for all time. His credo was: “A coherently designed product needs no adornment; it should be enhanced by its form alone. Good design should be honest.” Porsche designers profess this conviction to this very day.
Το βραβείο θα δοθεί στις 2 Ιουλίου του 2012 στο red dot gala στο Aalto theatre στο Essen της Γερμανίας