Ναι, είμαστε σε μια περίοδο όπου αν έχεις ένα όνομα, το εκμεταλεύεσαι…
Η Mercedes-Benz Style σε συνεργασία με τη Silver Arrows Marine έδωσαν στη δημοσιότητα σκίτσα και λεπτομέρειες από ένα εντυπωσιακό 14μετρο motor. Το σκάφος παρουσιάστηκε στο 2012 Monaco Yacht Show, και είναι ένας διάδοχος κλασικού σκάφους που ετοίμασε η Gottlieb Daimler πριν από 125 χρόνια (!) για τον ποταμό Neckar.
Το 14μετρο Granturismo ετοιμάζεται μαζί με τη βρετανική Silver Arrows Marine και μια ομάδα με αρχιτέκτονες όπως τους Martin Francis και Tommaso Spadolini. Είναι ένα βήμα για τη Daimler που σκέφτεται πως θα υλοποιήσει την όλη ιδέα της κινητικότητας και αυτό φτάνει μέχρι ένα Eurocopter EC145 Mercedes-Benz Style εκτός φυσικά από τα αυτοκίνητα της εταιρίας. Στην αγορά θα βγει το 2013.
Το επίσημο κείμενο λέει:
“Giving shape to a boat was an exciting challenge for automotive designers like we are,” said Gorden Wagener, Head of Design Mercedes-Benz Cars, at the presentation of the yacht’s design in Monaco.
“Our task was to explore how to apply the Mercedes-Benz design language to the particular proportions and specific requirements of a boat. We wanted to create something special and what we have come up with is indeed unique. The ‘Silver Arrow of the seas’ embodies pure emotion and stands for luxury, style and pleasure.”
Mercedes-Benz Style and Silver Arrows Marine have been working closely together to implement the designers’ interior and exterior style concepts in line with their precise specifications.
The Mercedes-Benz Style team has been involved in the project from the beginning, collaborating with Silver Arrows Marine on the yacht’s innovative layout and use of space, shaping the exterior and interior and choosing materials and color combinations.
Silver Arrows Marine is responsible for the boat’s technical equipment and construction, with the first yacht expected to be launched within a year of the presentation of its design.
On the design collaboration with Mercedes-Benz Style, Silver Arrows Marine Chairman Ron Gibbs said: “It has been a privilege to work with professionals as passionate about design as we are passionate about boats and the sea. I am confident that together we can deliver innovation and elegance in a motor yacht that changes the way people see boats in this class.”
About Mercedes-Benz Style
In addition to their work in the field of automotive design, the designers at Mercedes-Benz have been working since 2010 on a range of designs for other products, in cooperation with selected partners.
The first product to come onto the market, in 2011, was the Eurocopter EC145 Mercedes-Benz Style helicopter, the first of which have now been delivered to customers.
This was followed in 2012 by an exclusive furniture collection, produced in cooperation with the Formitalia Luxury Group, one of Italy’s leading manufacturers of designer furniture. The Mercedes-Benz Style label encompasses transport-related products as well as furniture and lifestyle products.
About Silver Arrows Marine
Silver Arrows Marine is a collective of internationally renowned marine architects and engineers who are behind some of the greatest luxury motor yachts currently in service.
Registered in the UK, Silver Arrows Marine works on an exclusive basis with leading specialists in all fields of luxury motor yacht design, development and construction to build high-end boats that make no compromises in their elegance, functionality and sheer usability.