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A Life Extraordinary – LG OLED και σχέδιο στην Milan Design Week 2022

Ο συνδυασμός των OLED πάνελ με τη σχεδίαση για άλλη μια φορά στην Milan Design Week. Η συνεργασία έχει γίνει με την Moooi για φέτος ώστε να παρουσιαστεί στο κοινό μια…

…”multi-sensory exhibition” στο Milanο. Η εστίαση είναι “both a digital and a traditional physical experience, combining the finest of design, lifestyle, and technology”.

Το δημιούργημα Moooi’s “A Life Extraordinary” που έχει τεχνολογία LG OLED βρίσκεται στο Salone dei Tessuti στην Via S. Gregorio, 29, 20124 στο Μιλάνο.

“n line with their phygital exploration, Moooi’s exhibition has a focus on technology thanks to teaming up with IDEO. This US-based design company is known for its human-centred and interdisciplinary approach. When IDEO & Moooi come together, this is what you get. The synergy between two like-minded brands creates something never-seen-before. The already multi-sensorial collection and approach of lifestyle brand Moooi levels up this spring, becoming ultra-sensorial with a technological twist.

Moooi and IDEO’s ultra-sensorial installation, called ‘Piro’, brings the best of design, interior, and technology together. These robotic-driven dancing innovative scent machines will welcome visitors to the exhibition and are scattered throughout the space, adding another sensuous layer. Piro’s movements are carefully choreographed by dancer, choreographer, and roboticist Catie Cuan. This immersive installation between Moooi and IDEO is an exploration of the question: ‘How might we employ technology in service of beauty rather than efficiency?’ At the exhibition these two design cultures will unite to showcase one imaginative, delightful response.

“Our world is often heavy with its physicality. A Life Extraordinary 2022 blends our physical world with the digital world. We will be more together and embrace and infuse the possibilities of technology into our homes, our interiors. The past, present, and future are one and the same. Just like the digital and physical world are. With our 2022 exhibition, we’ve created the base of what is yet to come.”
– MARCEL WANDERS, FOUNDER & CREATIVE DIRECTOR MOOOI

Moooi, envisioned by LG OLED

Moooi’s A Life Extraordinary is envisioned by LG OLED. The two brands, operating in different industries, have a common denominator in serving creative communities through extraordinary design. LG works with artists and museums worldwide and widened this focus on collaborating with Moooi, a creative brand that invests in technology. LG is embarking on a path with technological products that elevate the world of interior design and lifestyle. With Moooi’s focus on the digital landscape and technology, collaborating with an international tech company like LG makes sense. Their mutual endeavour in combining lifestyle design and technological advancements truly brings the multisensorial aspect of A Life Extraordinary to new heights.

LG enhances the digital vision of Moooi with their to-be-released TV products of the LG OLED Objet Collection; Easel (65Art90) and Posé (LX1). The LG Easel will be shown for the first time in Europe. The LG Posé will have its world-wide debut in Milan. LG’s showcased lifestyle OLED TV models differ from conventional TVs because of their unique form factors and finishes that represent an exciting new direction for television. Moooi envisions A Life Extraordinary with other LG products in their exhibition, such as the ‘LG Curved OLED Signage’ screens, award-winning audio systems LG sound bar Eclair and XBOOM 360 speaker, and much more.”

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