Νέα 2023 Sony A95L BRAVIA XR QD-OLED 4K TV και οι σειρές τηλεοράσεων του 2023

Οι τηλεοράσεις του 2023 μας αποκαλύπτονται σιγά, σιγά και η Sony μόλις έχει ρίξει στην αγορά το 2023 TV lineup της. Εδώ θα δούμε πολλές τεχνολογίες όπως…

…αυτές της A95L QD-OLED, της X95L Mini LED αλλά και την σειρά των ‘απλών’ X90L LED TV.

Η εταιρία δεν έδειξε τα νέα της μοντέλα στην CES 2023. Και τα αποκάλυψε τελικά όλα αυτές τις ημέρες. Με αιχμή του δόρατος μια QD-OLED ως ναυαρχίδα που έχει πολύ φως αλλά και βελτιώσεις σε όλες τις άλλες οικογένειες.

Η Sony ποντάρει όμως και στο να είναι πιο eco-friendly τα μοντέλα αλλά και σε ένα νέο gaming menu. Αρκετές από τις TV στις άλλες κατηγορίες θα έχουν περισσότερες dimming ζώνες και περισσότερο φως, ενώ, φυσικά, το image processing είναι ένα μεγάλο πλεονέκτημα των Sony TV.

Αυτό που λένε είναι πως το Cognitive Processor XR είναι που κάνει διαφορά όπως και μια νέα τεχνολογία, η XR Clear Image που κάνει μόνη της ρυθμίσεις ανάλογα με την ποιότητα του περιεχομένου. Το δε 4K περιεχόμενο από streaming ή UHD Blu-ray δίσκο δεν θα το ‘πειράζει’ ιδιαίτερα η τηλεόραση αλλά εάν π.χ υπάρχει εικόνα 1080p θα γίνεται δουλίτσα.

Όλες οι Sony 2023 τηλεοράσεις τρέχουν Google TV ως OS με ένα content-forward interface ενώ υπάρχει και υποστήριξη για όλα Apple όπως το AirPlay 2 και το HomeKit αλλά και Amazon Alexa πέρα από τις Google υπηρεσίες όπως το Assistant voice search.

Υπάρχει και υποστήριξη 4K gaming στα 120Hz αλλά σε δύο HDMI 2.1 θύρες και έτσι και το PS5 και το Xbox θα ικανοποιηθούν.

Τα σκαλοπάτια

Στη βάση πια είναι οι X90L που είναι μοντέλα full-array local dimming LED που έχουν στόχο τις επιδόσεις, ενώ η Sony άλλαξε τα μοντέλα από το πλαστικό bezel σε αλουμίνιο. Όλα έχουν 60% περισσότερες local dimming zones και 30% μεγαλύτερο peak brightness σε σύγκριση με τα μοντέλα του 2022 ενώ το 98αρι X90L είναι και η μεγαλύτερη Sony τηλεόραση μέσα σε όλα τα μοντέλα.

Πιο πάνω έχουμε τις A80L OLED που φτάνουν πια τις 83 ίντσες σε Sony OLED. Η εταιρία δίνει εδώ μια 10 αύξηση στην φωτεινότητα και βελτιωμένη απόδοση στους διαλόγους μέσα από χρήση βελτιωμένων tweeter αλλά γενικά δεν έχουμε μεγάλες διαφορές από την A80K WRGB OLED TV του 2022.

Στην κορυφή είναι η σειρά QD-OLED A95L, διάδοχος της A95K που θεωρούνταν η top 4K OLED του 2022. Η νέα A95L βγαίνει σε 77αρα, 65αρα, 55αρα και χρησιμοποιεί το δεύτερης γενιάς Samsung Display QD-OLED panel.

Τώρα το ΘΕΜΑ είναι πως η εταιρία μιλάει για 200% (!) υψηλότερη φωτεινότητα σε σχέση με την A95K όταν τα νέα QD-OLED πάνελ τυπικά λένε για 130%. Αν είναι αλήθεια, έχουμε πια τις high-end OLED να μπορούν να μπούνε και σε φωτεινά σαλόνια.

Η Sony όμως έχει και φέτος μοντέλα premium Mini LED. Η νέα X93L Mini LED TV αντικαθιστά το 2022 X95K μοντέλο. Σε 85-, 77- και 65 ίντσες. ΦΕΤΟΣ όμως υπάρχει και δεύτερη οικογένεια second Mini LED με 20% περισσότερες local dimming ζώνες για μειωμένο blooming. Είναι η σειρά X95L στις 85 ίντσες.

Νέα χαρακτηριστικά

Οι νέες τηλεοράσεις πάντως έχουν και το νέο Eco Dashboard, ένα κεντρικό hub στην homescreen με περισσότερες eco-friendly επιλογές. Την ίδια ώρα, όπως και οι Samsung, LG, Hisense ήρθε η ώρα η Sony να βάλει στα μοντέλα ένα νέο settings για gaming.

Εδώ η εταιρία σε αφήνει να πειράζεις τα VRR, motion blur reduction, black equalizer / contrast αλλά δεν δείχνουν έναν live frame ρυθμό.

Key BRAVIA XR lineup features:

• Cognitive Processor XR with XR Clear Image: The Cognitive Processor XR replicates content the way people see and hear for an incredibly lifelike experience. The latest iteration of the Cognitive Processor XR for 2023 enters a new chapter in its development with advanced XR Clear Image. This technology further reduces noise and reduces blur in motion, creating scenes that burst with life.
• Elevate the experience with Sony’s sound products: Sony’s new BRAVIA XR TVs are an excellent match for an array of Sony sound products, such as the HT-A9 Home Theater System or the HT-A7000, HT-A5000 and HT-A3000 soundbars. 360 Spatial Sound Mapping, a new frontier of spatial sound technology, is the latest addition to models HT-A7000 and HT-A5000. By calibrating sound to the chosen viewing room, the technology creates multiple optimally arranged phantom speakers for a wider and more immersive cinematic sound field.³
• Acoustic Center Sync: Pairs perfectly with Sony soundbars – Acoustic Center Sync synchronizes the TV speakers with select Sony soundbars and AV receivers to reinforce the center speaker channel for clearer, fuller dialogue and more immersive sound. When paired with Sony Home Audio products, consumers can expect a truly exceptional at-home movie viewing experience.^5,6
• XR Backlight Master Drive and Mini LED: Powered by Cognitive Processor XR™, the XR Backlight Master Drive uses a Sony-developed local dimming algorithm to control thousands of tiny, ultra-dense Mini LEDs with absolute precision and independence, delivering extraordinary brightness, impressive dynamic range, deep blacks and beautifully natural colors.
• Perfect for PlayStation® 5 and new Gaming functions: Gamers can take their PlayStation® 5 gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode that optimize picture quality while gaming and streaming.⁷ With the newly added Game Menu, it has never been easier to fine-tune gaming settings and assist functions. All the essentials are at the gamer’s fingertips for on the fly adjustments. Additionally, the BRAVIA XR A95L features Multi View, making it easier than ever to watch walkthroughs side-by-side while the gamer plays their favorite titles.
• BRAVIA CORE: The BRAVIA CORE⁸ app is a pre-loaded movie service that comes with five, 10 or 15 movie credits to watch the latest releases and popular classics and additional movies up to 24 months of unlimited streaming, with the purchase of a BRAVIA XR TV. With BRAVIA XR technology, Pure Stream™⁹ and IMAX® Enhanced¹⁰, content is delivered with stunning visuals and expressive sound quality. Featuring BRAVIA CORE Calibrated Mode, movies will automatically adjust to the optimal picture settings including IMAX® Enhanced mode to create a truly exceptional at-home movie viewing experience. Over time, the app experience will be enriched with new features.
• Crunchyroll® remote button: The Crunchyroll remote button¹¹ gives BRAVIA users one-touch access to one of the world’s largest anime libraries, a collection of more than 18,000 hours of anime, comprising more than 44,000 episodes and feature films, translated in multiple languages. Simulcasting is also accessible, so Japanese titles can be watched from abroad following broadcast in Japan.¹²
• BRAVIA CAM: BRAVIA CAM can detect the viewer’s position to optimize the picture and sound according to room environment and viewing distance.
• Google TV: See 700,000+ movies and TV episodes, plus live TV¹³, all in one place. Google TV brings everyone’s favorite content from across apps and subscriptions and organizes them. Searching is easy- just ask Google. Try saying, “Hey Google, find action movies” to search across apps.¹⁴
• Built with sustainability in mind: During manufacturing, Sony is reducing overall plastic usage by approximately 60%¹⁵, and is cutting emissions by approximately 15% by using smaller and lighter packaging during transportation.¹⁶
• All Eco settings in one place: The Eco dashboard keeps all user settings in one place, making it easier to change them individually or in one go. With the Easy Setup option, users can optimize settings for their viewing environment.

Αναλυτικά

BRAVIA XR X95L 4K HDR Mini LED Google TV:
[85″ class (84.6″ diag.)]

• Intelligent and powerful TV processing: The Cognitive Processor XR replicates how we see the real world to deliver a picture with wide dynamic contrast, detailed blacks, high peak brightness, and natural colors.
• Ultimate backlight control: XR Backlight Master Drive technology fine tunes the picture resulting in deep blacks and natural colors reinvigorating movies and games.
• Mini LED contrast and color: See ultimate contrast from thousands of Mini LEDs and billions of accurate colors controlled by the precision of XR Backlight Master Drive and XR Triluminos Pro technologies.
• Google TV: See 700,000+ movies and TV episodes, plus live TV10, all in one place. Google TV brings everyone’s favorite content from across apps and subscriptions and organizes them. Searching is easy- just ask Google. Try saying, “Hey Google, find action movies” to search across apps.¹¹
• Enjoy movies included with BRAVIA CORE: Enjoy streaming high-quality 4K UHD and IMAX® Enhanced movies included with the BRAVIA CORE app, exclusively on select Sony TVs. ^6,8
• Perfect for PlayStation® 5: Take PlayStation® 5 gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized picture quality while gaming and streaming.⁶
• All game settings in one place: With Game Menu, quickly manage game picture settings and assist functions in a single convenient interface.
• HDMI 2.1 gaming: Get the advantage in high-performance gaming with HDMI 2.1 features 4K/120, VRR, and ALLM.¹⁴
• Picture and sound precisely aligned: With Acoustic Multi-Audio+ and Dolby Atmos support, frame tweeters, in addition to the TVs speakers, elevates the sound so what the user hears matches the picture they see.⁴
• Enhanced entertainment: Experience immersive and engaging cinematic content as the creator intended with support for IMAX Enhanced and Netflix Adaptive Calibrated Mode.^{4, 11,17}
• More clarity, less noise: Bring back lost texture and detail, with reduced noise and blur, and see all HD and digital content upscaled to near-4K resolution with XR 4K Upscaling and XR Clear Image.¹⁴
• X-Anti Reflection & X-Wide angle: Minimizes reflection for a distraction-free viewing experience and provides vivid real-world colors from any angle while retaining brightness.
• Pairs perfectly with Sony soundbars: Acoustic Center Sync synchronizes the TV speakers with select Sony soundbars to reinforce the center speaker channel for clearer, fuller dialogue and more immersive sound.³
• Enhanced TV experience with optional BRAVIA CAM: Allow BRAVIA CAM to automatically adjust picture and sound according to the room environment and seating location.
• All Eco settings in one place: The Eco dashboard keeps all settings in one place, making it easier to change them individually or in one go. With an Easy Setup Wizard, optimize settings for the environment.

BRAVIA XR X93L 4K HDR Mini LED Google TV:
[85″ class (84.6″ diag.), 75″ class (74.5″ diag.), 65″ class (64.5″ diag.), ]

• Intelligent and powerful TV processing: The Cognitive Processor XR replicates how we see the real world to deliver a picture with wide dynamic contrast, detailed blacks, high peak brightness, and natural colors.
• Ultimate backlight control: XR Backlight Master Drive technology fine tunes the picture resulting in deep blacks and natural colors reinvigorating movies and games.
• Mini LED contrast and color: See ultimate contrast from thousands of Mini LEDs and billions of accurate colors controlled by the precision of XR Backlight Master Drive and XR Triluminos Pro technologies.
• Google TV: See 700,000+ movies and TV episodes, plus live TV10, all in one place. Google TV brings everyone’s favorite content from across apps and subscriptions and organizes them. Searching is easy- just ask Google. Try saying, “Hey Google, find action movies” to search across apps.¹¹
• Enjoy movies included with BRAVIA CORE: Enjoy streaming high-quality 4K UHD and IMAX® Enhanced movies included with the BRAVIA CORE app, exclusively on select Sony TVs.^6,8
• Perfect for PlayStation® 5: Take PlayStation® 5 gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized picture quality while gaming and streaming.⁶
• All game settings in one place: With Game Menu, quickly manage game picture settings and assist functions in a single convenient interface.
• HDMI 2.1 gaming: Get the advantage in high-performance gaming with HDMI 2.1 features 4K/120, VRR, and ALLM.^16,14
• Picture and sound precisely aligned: With Acoustic Multi-Audio and Dolby Atmos support, sound positioning tweeters, in addition to the TVs speakers, elevates the sound so what the user hears matches the picture they see.⁴
• Enhanced entertainment: Experience immersive and engaging cinematic content as the creator intended with support for Dolby Vision, IMAX® Enhanced, and Netflix Adaptive Calibrated Mode.^6,10,17
• X-Anti Reflection & X-Wide angle: Minimizes reflection for a distraction-free viewing experience and provides vivid real-world colors from any angle while retaining more brightness.
• Pairs perfectly with Sony soundbars: Acoustic Center Sync synchronizes the TV speakers with select Sony soundbars to reinforce the center speaker channel for clearer, fuller dialogue and more immersive sound.³
• Enhanced TV experience with optional BRAVIA CAM: Allow BRAVIA CAM to automatically adjust picture and sound according to the room environment and seating location.⁵
• All Eco settings in one place: The Eco dashboard keeps all settings in one place, making it easier to change them individually or in one go. With an Easy Setup Wizard, optimize settings for the environment.

BRAVIA XR X90L 4K HDR Full Array LED Google TV:
[98″ class (97.5″ diag.), 85″ class (84.6″ diag.), 75″ class (74.5″ diag.), 65″ class (64.5″ diag.), 55″ class (54.6″ diag.)]

• Intelligent and powerful TV processing: The Cognitive Processor XR replicates how we see the real world to deliver a picture with wide dynamic contrast, detailed blacks, high peak brightness, and natural colors.
• Full Array LED contrast and color: With brightness approximately up to 130% compared to the previous year’s model – the X90K has precisely controlled backlighting so the viewer can see enhanced contrast and billions of accurate colors, controlled by XR Contrast Booster and XR Triluminos Pro technologies.
• Google TV: See 700,000+ movies and TV episodes, plus live TV10 all in one place. Google TV brings everyone’s favorite content from across apps and subscriptions and organizes them. Searching is easy- just ask Google. Try saying, “Hey Google, find action movies” to search across apps.¹¹
• Enjoy movies included with BRAVIA CORE: Enjoy streaming high-quality 4K UHD and IMAX® Enhanced movies included with the BRAVIA CORE app, exclusively on select Sony TVs.^6,8
• Perfect for PlayStation® 5: Take PlayStation® 5 gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized picture quality while gaming and streaming.⁶
• All game settings in one place: With Game Menu, quickly manage game picture settings and assist functions in a single convenient interface.^{14, 16}
• HDMI 2.1 gaming: Get the advantage in high-performance gaming with HDMI 2.1 features 4K/120, VRR, and ALLM.^16,14
• Picture and sound precisely aligned: With Acoustic Multi-Audio and Dolby Atmos support, sound positioning tweeters, in addition to the TVs speakers, elevates the sound so what the user hears matches the picture they see.⁴
• Enhanced entertainment: Experience immersive and engaging cinematic content as the creator intended with support for Dolby Vision, IMAX® Enhanced, and Netflix Adaptive Calibrated Mode.^6,10,17
• More clarity, less noise: Bring back lost texture and detail, with reduced noise and blur, and see all HD and digital content upscaled to near-4K resolution with XR 4K Upscaling and XR Clear Image.¹⁴
• Pairs perfectly with Sony soundbars: Acoustic Center Sync synchronizes the TV speakers with select Sony soundbars to reinforce the center speaker channel for clearer, fuller dialogue and more immersive sound.³
• Enhanced TV experience with optional BRAVIA CAM: Allow BRAVIA CAM to automatically adjust picture and sound according to the room environment and seating location.⁵
• All Eco settings in one place: The Eco dashboard keeps all settings in one place, making it easier to change them individually or in one go. With an Easy Setup Wizard, optimize settings for the environment.

BRAVIA XR A95L 4K HDR QD-OLED Google TV
[77″ class (76.7″ diag.), 65″ class (64.5″ diag.), 55″ class (54.6″ diag.)]

• Intelligent and powerful TV processing: The Cognitive Processor XR replicates how we see the real world to deliver a picture with wide dynamic contrast, detailed blacks, high peak brightness, and natural colors.
• QD-OLED Screen: With a QD-OLED screen, enhanced by XR Triluminos Max technology, experience color performance with approximately 200% brighter than the A95K with enhanced color brightness.
• Definitive contrast: Individually lit pixels produce pure black so movies, shows, and games burst to life on screen with extraordinary detail and depth.
• Google TV: See 700,000+ movies and TV episodes, plus live TV10, all in one place. Google TV brings everyone’s favorite content from across apps and subscriptions and organizes them. Searching is easy- just ask Google. Try saying, “Hey Google, find action movies” to search across apps.¹¹
• Enjoy movies included with BRAVIA CORE: Enjoy streaming high-quality 4K UHD and IMAX® Enhanced movies included with the BRAVIA CORE app, exclusively on select Sony TVs.^10,8
• Perfect for PlayStation® 5: Take PlayStation® 5 gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized picture quality while gaming and streaming. ⁶
• All game settings in one place: With Game Menu, quickly manage game picture settings and assist functions in a single convenient interface.
• HDMI 2.1 gaming: Get the advantage in high-performance gaming with HDMI 2.1 features 4K/120, VRR, and ALLM.^14,
• Enhanced entertainment: Experience immersive and engaging cinematic content as the creator intended with support for Dolby Vision, IMAX® Enhanced, and Netflix Adaptive Calibrated Mode.^6,10
• The screen is the speaker: With Acoustic Surface Audio+ and Dolby Atmos and DTS:X support, hear true immersive audio with actuators that vibrate to produce sound from the entire screen perfectly matching with what’s playing on screen.³
• More clarity, less noise: Bring back lost texture and detail, with reduced noise and blur, and see all HD and digital content upscaled to near-4K resolution with XR 4K Upscaling and XR Clear Image.¹⁴
• Pairs perfectly with Sony soundbars: Acoustic Center Sync synchronizes the TV speakers with select Sony soundbars to reinforce the center speaker channel for clearer, fuller dialogue and more immersive sound.³
• Enhanced TV experience with included BRAVIA CAM: Allow BRAVIA CAM to automatically adjust picture and sound according to the room environment and seating location.⁵
• All Eco settings in one place: The Eco dashboard keeps all settings in one place, making it easier to change them individually or in one go. With an Easy Setup Wizard, optimize settings for the environment.

BRAVIA XR A80L 4K HDR OLED Google TV:
[83″ class (82.5″ diag), 77″ class (76.7″ diag), 65″ class (64.5″ diag.), 55″ class (54.6″ diag.)]

• Intelligent and powerful TV processing: The Cognitive Processor XR replicates how we see the real world to deliver a picture with wide dynamic contrast, detailed blacks, high peak brightness, and natural colors.
• Acoustic Surface Audio+: With Acoustic Surface Audio+ and Dolby Atmos support, hear true immersive audio with actuators that vibrate to produce sound from the entire screen perfectly matching with what’s playing on screen.⁴
• OLED contrast and color: XR OLED Contrast Pro and XR Triluminos Pro technologies allow the consumer to feel the beauty of OLED with brightness approximately 110% compared to the previous year’s model – the A80K, with immersive depth and realism, pure black, detailed shadows, and billions of accurate colors.
• Google TV: See 700,000+ movies and TV episodes, plus live TV10, all in one place. Google TV brings everyone’s favorite content from across apps and subscriptions and organizes them. Searching is easy- just ask Google. Try saying, “Hey Google, find action movies” to search across apps.¹¹
• Enjoy movies included with BRAVIA CORE: Enjoy streaming high-quality 4K UHD and IMAX® Enhanced movies included with the BRAVIA CORE app, exclusively on select Sony TVs.^6,8
• Perfect for PlayStation® 5: Take PlayStation® 5 gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized picture quality while gaming and streaming.⁶
• All game settings in one place: With Game Menu, quickly manage game picture settings and assist functions in a single convenient interface.
• HDMI 2.1 gaming: Get the advantage in high-performance gaming with HDMI 2.1 features 4K/120, VRR, and ALLM.¹⁴
• Enhanced entertainment: Experience immersive and engaging cinematic content as the creator intended with support for Dolby Vision, IMAX® Enhanced, and Netflix Adaptive Calibrated Mode.^4,11,15
• More clarity, less noise: Bring back lost texture and detail, with reduced noise and blur, and see all HD and digital content upscaled to near-4K resolution with XR 4K Upscaling and XR Clear Image.¹⁴
• Pairs perfectly with Sony soundbars: Acoustic Center Sync synchronizes the TV speakers with select Sony soundbars to reinforce the center speaker channel for clearer, fuller dialogue and more immersive sound.³
• Enhanced TV experience with optional BRAVIA CAM: Allow BRAVIA CAM to automatically adjust picture and sound according to the room environment and seating location.⁵
• All Eco settings in one place: The Eco dashboard keeps all settings in one place, making it easier to change them individually or in one go. With an Easy Setup Wizard, optimize settings for the environment.